Product strategy and business models
How a payments product is positioned, priced and measured
Product strategy and business models: how a payments product is positioned, priced and measured.
What You Can Do After This Chapter
Learning objective. Learner explains how a payment product strategy chooses its customer, how the business model earns money, and how the price is built from the cost stack. Learner maps the customer journey at the anxious moments, turns strategy into a backlog and roadmap, explains certification, pilot and launch, and measures success with SLAs, KPIs and the straight-through processing rate.
Practical assessment. Learner receives a case where a firm must launch a cross-border product for small exporters, then defines the target customer, the business model, the price from the cost stack, and the go-to-market steps. Learner also sets the SLAs and KPIs that will judge the launch.
Expected deliverables.
- Product strategy one-pager
- Pricing cost stack
- Go-to-market checklist
- SLA and KPI dashboard definition
Completion criterion. Learner defines a coherent strategy, business model and price, states the certification and pilot steps, and sets measurable SLAs and KPIs.
- Payment product strategy: choosing who you serve and how you win
- Business models in payments: where the money comes from
- Pricing a payment product: the cost stack and the price the customer sees
- Customer journeys in payments: the moments that decide trust
- From strategy to backlog: product requirements and the roadmap
- Go-to-market for a payment product: certification, pilot and launch
- Measuring product success: SLAs, KPIs and the numbers that matter
Start Lesson 1: Payment product strategy: choosing who you serve and how you win →